Branding
$100k To Smash Your Home Loan
$100,000 won't just create a small amount of relief, it will help absolutely obliterate your home loan. A huge prize needed a big campaign to match!
Idea
The bus wrap project was entrusted to our animation agency, Never Sit Still and their impressive conceptual prowess. It evolved into a powerful key visual, serving as the centerpiece for our animated TV ads & formed the foundation for an extensive campaign that spanned communication, social media, television, and out-of-home advertising.
Social Ad Tiles
Campaign Comms
