Bluebet Rebrand

Idea

How blue is blue? Enhance, embolden, and infuse it with more blue. Bluebet boasts a significant presence in footy stadiums, on television, and even on the backs of players' jerseys. Our challenge was to ensure the brand not only stood out but also left a lasting impression in these high-frequency visual placements. We aimed to nudge the brand toward a more contemporary and dynamic visual identity while cherishing and leveraging the heritage & equity it has built over time.