Branding
Buffalo Pond Brand
Forging a deeply human brand, rooted in a commitment to promote swim safety & accessibility within the local Lombok community.
Year
2023
Client
Buffalo Pond
Idea
Indonesia's island-dwelling population is surrounded by water, yet a significant portion lacks the ability to swim. For many, their aquatic experiences were limited to splashing about in family buffalo ponds. This social enterprise aimed to establish a heartfelt brand, complete with a logo that could emerge as an iconic symbol of the swim education movement in Lombok.