RADIO

Don't go from fixed to f**ked

Breaking news! Hundreds of thousands of Aussies are seeing the end of their super-low fixed rates. Make the switch to a superior lender before you get f**ked.

Year

2023

Client

Athena Home Loans

With

Jack Nimble

Idea

Building upon insights gained from the success of the Ultimate Home Loan videos, we set out to develop a concept that was not only easy to film and produce but gave us permission to break the news to Aussies that they were about to get fucked by their home loan.

So we delivered a series of 'breaking news' segments, where a single talent seamlessly transitioned into various news personas, allowing us to integrate our messages within familiar news tropes. This approach provided us the perfect platform to deliver the news and empower our audience to take control of their home loans.