BRAND CREATIVE
Game Changer TVC
The brief was simple: limited budget, yet a desire to explore TV as a channel for Athena. Enter the imaginative minds at Never Sit Still & armed with a bold idea to bring our product features to life through a direct response TV ad.
Idea
We were captivated by cause and effect – like a Rube Goldberg Machine in a world of our own design. Swift cuts and dynamic transitions, we seamlessly navigated from scene to scene, vividly illustrating the dynamic advantages of our product features in action, defying the laws of physics and celebrating the sheer energy of a new type of home loan.
Results
Our ad delivered exceptional results across TV, on-demand channels, and various social platforms. We used the versatile design elements as static visuals and animated loops, allowing us to craft an expansive range of campaign assets. This approach not only elevated the brand's dynamic and fresh appeal but also maximised the value we got from our initial investment.
