Brand Creative
Love Us & Leave Us OOH
Creating a substantial impact, amplified across a wide scale. Tailoring Athena's distinctive tone of voice for copy-focused OOH advertising.
Year
2022
Client
Athena Home Loans
Idea
The mission was to breathe life into the essence of the tagline, "Love Us & Leave Us" through the art of bold copywriting and straightforward, impactful visual branding. Working with copywriters and designers, I fine-tuned our brand colours to stand out amidst the noise of OOH advertising. My strategy brought to life clever and timely copywriting, playing with the prevailing market sentiment and highlighting the remarkable benefit of Athena – paying down you home loan faster.
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