VISUAL CREATIVE
Red-hot rate drops
Six significant rate drops in just over a year. Navigating the need for swift action to seize market opportunity, with fresh visual each time.
Social Promo Ad Creative
Year
2019–2022
Client
Athena Home Loans
Idea
Our challenge was to create visuals that showed the rapid drop in rates, capturing the dual proposition of discounted prices and astonishing speed. We had no time from announcement to campaign execution but we needed to leave a big impact. Our visuals needed to be bold, easily animated, and adaptable across all marketing comms. For each rate drop, we crafted a unique visual narrative to keep the energy dynamic and fresh.
