BRAND CREATIVE
Take Me Home Loan TVC
We set out to illuminate the stark disparities between Athena and traditional lenders and remind Aussies that they can get a mortgage they'll genuinely adore.
Year
2020
Client
Athena Home Loans
Idea
This impactful TV campaign provides viewers with a direct, side-by-side comparison of what Athena offers compared to traditional banks. Originally conceived by The Royals, we took the creative reins in-house, collaborating closely with comedians Dan Ilic and Susie Yousef to craft swift-paced, witty TV spots that juxtapose Athena with the competition.
By adopting the framework of a dating show, we found a unique platform to candidly voice the thoughts and truths we all share about the big banks, without placing blame on the customers' choices. By withholding the reveal of choice, we empowered the audience to make their own informed decisions.
