B**P Bank RADIO

Idea

After engaging in candid conversations with our home loan experts, we unearthed a treasure trove of wild stories & eye-opening insights from within the big banks. From their sneaky tactics to the bewildering conversations and jaw-dropping responses to customer calls, we were left astounded.

For over four years, we delighted our audience with a multitude of radio ads that playfully exaggerated these interactions, all while cleverly weaving in Athena's unique advantages. Humour always took center stage, making these ads not just informative but also immensely enjoyable.