Video Creative
The Ultimate Home Loan
After years of pitting ourselves against the giants of the banking industry and exposing the crafty tactics of other home loan providers, the moment had arrived to turn our attention towards crafting the ultimate home loan experience.
Year
2022
Client
Athena Home Loans
Idea
This idea ignited from a series of daring questions: Could we create a effective video ads without a single dollar for production? Was it possible to harness our in-house talent for this endeavour? What if we crafted a bespoke ad meticulously tailored for YouTube, instead of the commonplace approach of repurposing a traditional TVC ad for the digital landscape?
Results
We brought a dozen ad variations to life, from concept inception to full realisation within a mere two weeks. From brainstorming to writing, meticulous editing, innovative design, and captivating animation – all accomplished on an incredibly tight budget of $ZERO. These ads soared to become the highest-performing creative content on YouTube in Athena's history, giving us confidence & a guiding level of quality for our future ads when we bring in experts.
Lessons
Selling an exceptional product doesn't always demand deep pockets or clever concepts. The sheer elegance of our script, broken down into 12 sub-scripts and its perfect alignment with the chosen channel proved more than sufficient to deliver outstanding results.