Creative & DESIGN
Ultimates
Referral Bonus
An epic referral program needed an epic design style to get our customers stoked to spread the Athena word to their mates.
Year
2023
Client
Athena Home Loans
Idea
Creating a design systemthat remained faithful to our brand identity, we also cultivated a distinct visual language for Ultimate$ that resonated uniquely with our audience. Engaging giveaways and enticing promotional offers – our aim was to create an atmosphere of excitement and anticipation, like a thrilling game you couldn't resist playing.
Results
Following the launch of the Ultimate$ program, a remarkable 25% of applications were generated through word-of-mouth referrals. We simplified the sharing of our referral code, strategically deploying campaigns during lower activity periods to drive increased sales.
